Buzz marketing is a long-term activity of a very high efficiency. The activity is based on creating buzz around a product or brand.
Information about the product or brand appears in all key places, where the potential target group can find it easily.
Buzz marketing allows a constant observation of the content appearing in the Internet and an immediate response. Each message is a starting point for a communication with users during which marketing messages are discreetly signaled.
- increase of online brand/company awareness
- increase of interest in the company, brand or product
- support customers in making purchase decisions
- improvement of company image
- Image-building activities
Strengthening the already existing positive feedback, neutralizing the negative reviews and initializing new thematic threads in order to implement a marketing message of customer’s product or service.
- Information and promotion activities
Building links to customer’s content, website, etc.