For some time now we have been working on a new positioning offer. We mostly referred to our know-how and experience, but we wanted our SEO offer to be the most competitive and convenient. That’s why we’ve collected clients opinions and analysed strengths and weaknesses of different offers.
Here is what we’ve learnt:
- many companies offer SEO subscription for a specified period without possibility of earlier termination,
- often offers and contracts are worded in such a way that clients aren’t sure what they’re charged for,
- many clients claim that after optimization that was to improve and facilitate positioning their websites don’t work properly or that no actual actions were taken,
- companies usually offer the same charges for customers representing different industries,
- received reports are incomplete or superficial,
- not many companies focus on off-page activities,
- website audits are focused on matters irrelevant for positioning,
- almost every offer includes wide range of irrelevant services, such as access to knowledge, professional support or technical support in matters not related to SEO.
Next we sat down to our new SEO offer. We started from defining the most convenient models of pricing. We considered aspects such as: price competitiveness, safety of both parties and stability of terms of cooperation.
Why is subscription better than a performance-based pricing model?
There’re a few reasons:
- SEO subscription gives more freedom of choosing key phrases, it also allows to change the strategy within a few months. That makes positioning more effective.
- Standing charge not only allows to plan the company budget, but also helps to save money.
- Subscription enables usage of balanced SEO techniques that bring good results in a long-time perspective by focusing on a bigger number of key words and building online visibility.
Finally, after a meticulous analysis of the market, verification of different models of pricing as well as customers’ needs and expectations – we had all the data indispensable to create probably the most convenient offer on the market.
Our SEO offer – what makes it special?
Our offer is:
- a subscription with a contract for an unspecified period of time that you can change or terminate when you want,
- permanent and unchangeable monthly charge that will help you manage company expenses,
- complex on-page and off-page activities that will allow more effective positioning of your website.
It’s not all…
Positioning involves activities aiming at improving visibility of a website in search results for given key words or phrases. That’s why we pay so much attention to the selection of these words and phrases.
Our experts select key words and phrases in such a way that they correspond with the subject and content of the website as well as queries typed into the search bar by prospective customers. In order to provide the most effective service, after every 6 months we implement new key words and phrases. This way you are sure that SEO activities refer to a complete offer of your company, and not only some chosen bits.
If you are interested in our offer feel free to contact us. Our experts will be happy to answer all your questions and resolve any doubts you may have about the pricing model.