A good SEO offer is an offer that meets our needs and expectations. Before deciding a certain offer meets our requirements we should check what to focus on while comparing and contrasting offers of different companies.
#1. Duration of The Contract
Many companies opt for contracts for a specified period of time without possibility of earlier termination. While choosing a SEO partner is worth to look for a company offering a contract for an unspecified period of time with possibility of it earlier termination without giving a reason. Of course, we should be aware that termination of such a contract will require a notice.
#2. Pricing Model
Not so long ago positioning was a service available only in a performance-based pricing model. It means the price of the service depended on the visibility of a website in the search results for given key words or phrases. For a service provider SEO subscription is a warranty of income that is reflected into implementation of balanced SEO techniques, which gives long-term results. It is also an opportunity to start a long-time cooperation with the client. In this model costs of positioning are usually lower than in a performance-based pricing model.
#3. Warranty of Charges
Subscription not always comes with a monthly standing charge. While analysing an offer we should check if it’s free form hidden costs and extra charges for web optimizing or off-page activities. A monthly standing charge allows us to plan a marketing budget.
#4. Positioning of A Complete Offer
SEO offer includes positioning of selected key words and phrases. While analysing offers we should pay attention to these that allow regular changes or extending the range of key words and phrases. This way we will be sure that SEO activity covers a complete offer of our company, not only some chosen bits. It’s especially important in the case of companies providing a vast range of services that can’t be positioned at once. Popularity of the key words and phrases that reflects in queries typed into the searching bar is also very important. Information regarding their assessment or analysis should also be included in a SEO offer.
#5. On-page and Off-page Activities
We may not know that, but positioning includes both on-page and off-page activities. The first ones includes direct website changes, while the second ones consist of actions such as link building. A good SEO offer should include information about performed on-page and off-page activities.
#6. Relevance of The Offer
The easiest way to make SEO offer look richer and more attractive is to include the biggest possible number of additional services. While reading an offer we should pay attention to the relevance of the services. Services such as constant service of SEO specialists, consulting in the field of online customer service or access to knowledge are just slogans. Their aim is to justify a high price of positioning. We shouldn’t be afraid of offers that look poor and contain only relevant services, such as website audit, key words analysis, link-building, etc. They can give as the greatest benefits.